Ambient Food

The right pack for the perfect snack

In the highly competitive market for snacks, standing out from the crowd is the key to success. The design and print must grab consumers’ attention while the inside of the package must maintain product integrity despite high salt and oil content.

Key Issues

Presentation
Brand impact is vital and great packaging design needs to offer this. You want your product to look good. Often with snacks, visibility is more complicated due to barrier needs and keeping out the light, which is why clever design is needed to enhance visualisation

Preservation
Snack foods typically contain oils and salt, and by their nature are crisp and crunchy products. Protecting them from oxygen and light to minimize rancidity, and keeping the moisture out to maintain crispness are all important considerations

Protection
The crisp and crunch also need to be protected from mechanical damage from over handling and rough distribution

Our Solutions

Pictures of the product and good design can help consumers understand and visualise what they are getting. Our Flexographic process printing can create the pictures and story you need
Salty snacks are frequently high in fat content and require specific consideration. We can supply a range of films suitable for your product. When it comes to spoiling, we say, “Fat chance!”
Seal strength: Customers usually just want to get into the package. That means having a strong seal to maintain product integrity but also provide accessibility for the consumer
Flexible Packaging: They are convenient, lightweight, and innovative.