New Zealand supermarkets are lucky enough to feature some of the freshest and highest-quality produce in the world. For fruit and vegetable growers, a primary concern is getting products from the farm to the shelf while maintaining freshness and presentation, and that’s exactly where anti-fog film for packaging comes in. 

A common issue in produce packaging occurs when poor-quality films are used, resulting in condensation that forms within the bag. This makes the products appear unappealing and reduces their shelf life, resulting in disappointment for the consumer and lower profits for the grower and the retailer. The innovative materials used in anti-fog films have recently made this packaging a go-to choice for many growers. 

In this blog, we’ll break down the reasons why produce growers are increasingly turning to anti-fog film for packaging and how this clever technology enhances product freshness and consumer appeal. 

The Issues with Foggy Produce Packaging

Imagine a customer is standing in the supermarket browsing the wide range of bagged leafy greens and mixed salads. It’s a simple product, but one that presents many choices. 

Not only will they evaluate the quality of the produce, but they will also consider the packaging used. Apart from the design and branding, the product’s visibility is a key factor in their purchase decision. Can they see inside the bag? If the answer is no, your product will likely stay on the shelf. Increased choices mean customers can rank products at the shelf, and you want to stay ahead of the pack by utilising the best approach.

Clouded packaging significantly reduces your product’s visibility and also calls freshness into question. The outcome? Less profit for the grower. Foggy packaging can also contribute to higher product returns, reduced sales and ultimately, a waste of perfectly good produce.

New Zealand growers know their produce is world-class, so the issue is not the quality of the product, but rather the visual appeal once it reaches the supermarket shelves. The good news is that Allflex Packaging has a solution that will help you add maximum appeal to your bagged produce. 

What is Anti-Fog Film for Packaging?

Designed specifically for the produce industry, anti-fog film for packaging is a specialised type of film made of plastic which is treated or coated to prevent condensation from forming inside the package. This ensures the product is visible, which boosts consumer trust, and this can translate to enhanced sales results.

The clever technology behind the film works by dispersing water or moisture droplets into a thin, transparent layer, keeping the film clear. For produce suppliers, anti-fog film for packaging alleviates the stress or worry about their product’s appearance when it reaches the supermarket and consumer.

Why Anti-Fog Films Are the Top Choice for Produce Growers

Levelling up your packaging is not only a great way to stand out from others on the market, but also improves your brand reputation and grows customer loyalty. New Zealand has a great reputation for producing high-quality export produce, including kiwifruit, apples, cherries and blueberries. While this is certainly due to our advanced growing methods and dedication to excellence, reliable packaging used to keep products fresh during long transit is an essential element that should not be overlooked. 

Here are three benefits that make anti-fog film for packaging an essential investment for growers wanting to reduce waste and increase profits. 

Enhanced Visibility

By investing in good quality anti-fog film packaging, you’re giving your produce a higher chance of making it into trolleys and baskets. Produce showcased in pristine condition on supermarket shelves represents the last step towards your end goal, so failing here doesn’t make sense. Anti-fog film packaging is specifically designed to enhance your product’s appearance and improve your brand image, ensuring that both your product and branding remain visible to consumers. As we have already noted, consumers are more likely to purchase your produce if they can trust that your product is going to taste as good as it looks.

Better Shelf Life

One of the unfortunate consequences of using lower-quality packaging for produce is the significant amount of food waste that gets triggered. In New Zealand, supermarket food waste is a major issue. A study conducted by the University of Otago found that supermarkets waste approximately 60,500 tonnes of food annually. Vegetables topped the list of wasted food, followed by bakery items, meat and fish, and fruit. This is why anti-fog film packaging is a smart solution and a valuable investment for produce growers, helping them maintain quality and reduce waste. 

Fewer Product Returns

Foggy packaging can lead to reduced sales or returns in supermarkets, and anti-fog solutions can prevent this. Many consumers assume that the product is spoiled or lower quality when they can’t see inside the packaging, even though it’s perfectly fresh. This contributes to missed sales opportunities and eventually, retailers may even remove your stock if they can’t shift it. Anti-fog films help reduce product returns and improve customer confidence when making a purchase.

Your Reliable Anti-Fog Film Packaging Partner

With decades of experience in the food packaging industry, our team has the technical expertise and knowledge that sets us apart from others. When you choose to work with Allflex, you are sourcing exceptional quality packaging designed and created by experts. You also get to work with a team that is passionate about helping other New Zealand businesses present, preserve and protect their food products in the best way possible. 

We are HACCP (Hazard Analysis & Critical Control Points) accredited and committed to maintaining a strong focus on food safety, with rigorous systems in place to produce packaging solutions that meet the strictest hygiene standards. Our state-of-the-art factory processes and equipment enable us to uphold exceptional levels of cleanliness and control, so you have one less thing to worry about. 

Let’s Help Your Brand Succeed!

Contact us today to book a consultation with our team if you want to improve your products with high-quality anti-fog film packaging. We can help your produce not only look fresher but also sell better.